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Brands Sell Out Not Only Because They Want To, But Also Because They Have To

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Nobody Is Actually Doing a ‘Morning Shed,’ Hyper-Optimized Beauty Routines Are Just the Latest Form of Engagement Bait

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‘Your TikTok auntie’: How older women are keeping the Gen Z app from completely crumbling to consumerism

TikTok relationships officially crossed the line between the real deal and carefully curated illusions, and it’s messing with our heads

TikTok relationships officially crossed the line between the real deal and carefully curated illusions, and it’s messing with our heads

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Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

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‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

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Grocery hauls are the new status symbol: ‘Being able to afford rent n' groceries is being romanticized by Gen Z'

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Why Charli D’Amelio’s Casting in the Chorus of ‘& Juliet’ is a Brilliant Moment in Stunt Casting History

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‘There’s an axolotl on the pink stairs': Why the internet is suddenly embracing random children’s songs and parents should stay wary

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

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‘It’s easily digestible that way’: Why musicians are encouraging their songs to become TikTok punchlines

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‘The kids yearn for 2014 Tumblr’: Algorithms ruined the original intention of social media and left us uninspired

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

The TikTok ban is bringing people all over the world together as people reminisce on the downfall of MySpace, Tumblr, and Vine: ‘I’ve played these games before!’

The tease of a potential TikTok ban is bringing people all over the world together as people reminisce on the downfall of MySpace, Tumblr, and Vine: ‘I’ve played these games before!’

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‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

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From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet