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The creative entrepreneur: Why the process, and not the art, is the reason artists succeed on social media

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‘Dumbing It Down’: How brainrot memes have satisfied our craving for simplicity through Neanderthalic humor and escapism

Jesse Kessenheimer

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‘I’d be crazy not to do it again’: People actually bought tickets to Fyre Festival 2 in a race to the bottom of content creation clout

How to Adapt a Video Game for Film & TV: Either Be Deeply Unserious like ‘Minecraft’ or Deeply Serious like ‘The Last of Us’

How to Adapt a Video Game for Film & TV: Either Be Deeply Unserious like ‘Minecraft’ or Deeply Serious like ‘The Last of Us’

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‘Heaven is a spotless kitchen with a perpetually restocked fridge’: In a chaotic world, cleaning videos give us a sense of control over our lives

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Brands Sell Out Not Only Because They Want To, But Also Because They Have To

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Nobody Is Actually Doing a ‘Morning Shed,’ Hyper-Optimized Beauty Routines Are Just the Latest Form of Engagement Bait

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‘Your TikTok auntie’: How older women are keeping the Gen Z app from completely crumbling to consumerism

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TikTok relationships officially crossed the line between the real deal and carefully curated illusions, and it’s messing with our heads

TikTok relationships officially crossed the line between the real deal and carefully curated illusions, and it’s messing with our heads

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Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

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‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

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Grocery hauls are the new status symbol: ‘Being able to afford rent n' groceries is being romanticized by Gen Z'

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Why Charli D’Amelio’s Casting in the Chorus of ‘& Juliet’ is a Brilliant Moment in Stunt Casting History

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‘There’s an axolotl on the pink stairs': Why the internet is suddenly embracing random children’s songs and parents should stay wary

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Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

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‘It’s easily digestible that way’: Why musicians are encouraging their songs to become TikTok punchlines

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