tiktok

The ‘Da Vinki Twins’ Are the Only Good Influencers On the Internet

JR Atkinson

Why Addison Rae Is Not a Good Pop Star: From a Pop Music Fan

Ben Weiss

There Are Too Many ‘Man-On-the-Street’ Interviewers On Social Media and They’re Only Getting Worse

JR Atkinson

‘Sad’ Millennial Beige Isn’t Sad at All, Young Adults Are Just Too Easily Influenced

Bar Mor Hazut

The creative entrepreneur: Why the process, and not the art, is the reason artists succeed on social media

Ally Perry

‘Dumbing It Down’: How brainrot memes have satisfied our craving for simplicity through Neanderthalic humor and escapism

Jesse Kessenheimer

‘I’d be crazy not to do it again’: People actually bought tickets to Fyre Festival 2 in a race to the bottom of content creation clout

Remy Millisky

How to Adapt a Video Game for Film & TV: Either Be Deeply Unserious like ‘Minecraft’ or Deeply Serious like ‘The Last of Us’

Ben Weiss

‘Heaven is a spotless kitchen with a perpetually restocked fridge’: In a chaotic world, cleaning videos give us a sense of control over our lives

JR Atkinson

Brands Sell Out Not Only Because They Want To, But Also Because They Have To

Lana DeGaetano

Nobody Is Actually Doing a ‘Morning Shed,’ Hyper-Optimized Beauty Routines Are Just the Latest Form of Engagement Bait

JR Atkinson

‘Your TikTok auntie’: How older women are keeping the Gen Z app from completely crumbling to consumerism

Ally Perry

TikTok relationships officially crossed the line between the real deal and carefully curated illusions, and it’s messing with our heads

Bar Mor Hazut

Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

JR Atkinson

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

Grocery hauls are the new status symbol: ‘Being able to afford rent n' groceries is being romanticized by Gen Z'

JR Atkinson