tiktok

Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

JR Atkinson

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

Grocery hauls are the new status symbol: ‘Being able to afford rent n' groceries is being romanticized by Gen Z'

JR Atkinson

Why Charli D’Amelio’s Casting in the Chorus of ‘& Juliet’ is a Brilliant Moment in Stunt Casting History

Emmy Pratt

‘There’s an axolotl on the pink stairs': Why the internet is suddenly embracing random children’s songs and parents should stay wary

Remy Millisky

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Lana DeGaetano

‘It’s easily digestible that way’: Why musicians are encouraging their songs to become TikTok punchlines

Remy Millisky

‘The kids yearn for 2014 Tumblr’: Algorithms ruined the original intention of social media and left us uninspired

JR Atkinson

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

Bar Mor Hazut

The tease of a potential TikTok ban is bringing people all over the world together as people reminisce on the downfall of MySpace, Tumblr, and Vine: ‘I’ve played these games before!’

Lana DeGaetano

‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

JR Atkinson

From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet

Ally Perry

Millennial house flippers on TikTok are determined to transform vintage homes into Hampton Inn lobbies and Gen Z are furious

JR Atkinson

The TikTok shop has ruined TikTok: From short-form comedy clips to an e-commerce abyss, TikTok proves that consumerism will always be on top

Lana DeGaetano

‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson

Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

Lana DeGaetano