Gary Dear, owner of Mad Hatter's Ice Cream in Anacortes found himself situated in the middle of a maddening Pokémon GO mecca. Eager players have flocked from miles and miles away to his shop, where there are three Poké Stops located nearby---many end up getting ice cream after their journeying around.

"Never in my wildest dreams did I ever expected it to end up like this," said Dear. "I've never seen anything take off like this."

Dear even estimates that his store's sales have doubled, if not tripled, on certain nights when the Poké Madness runs wild.