Amazon founder Jeff Bezos (played by comedian Dartanion London) apologizes for any fear the Prime Air drones might be causing and clears the air (so to speak) on any misunderstandings about the new delivery method.

That choice may seem quotidian next to Oxford's buzzworthy selection, selfie, but the editors argue that their word embodies the culture of 2013 in its own way. "Our data shows … that many of the most looked-up words in the dictionary are words that reflect the big ideas that are lurking behind the headlines," writes Editor-at-Large Peter Sokolowski in a statement. The editors link science, a word users looked up 176% more than last year, to political discussions of climate change and education, as well as Malcolm Gladwell's latest book, criticized as a misrepresentation of science.