gen z

Old Souls: Why the dwindling prospects of retirement have turned traditionally geriatric hobbies into the new quarter-life crisis

Jesse Kessenheimer

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

'The most unserious generation': The millennialfication of Gen Z and why Zoomers have always been millennial lite

Ally Perry

‘The kids yearn for 2014 Tumblr’: Algorithms ruined the original intention of social media and left us uninspired

JR Atkinson

Kids? In this economy?!: How dog parents achieve familial fulfillment despite being childfree, loving their furbabies as if they were human

Jesse Kessenheimer

‘He's running for Gen Z president': Timothée Chalamet’s expert understanding of the internet has cemented him as Gen Z’s quintessential movie star

JR Atkinson

‘Gaining 10 Aura Points vs. Losing 10 Pounds’: Why Millennials and Gen Z Have Ditched Antiquated New Year’s Resolutions to Prioritize Self-Improvement

Jesse Kessenheimer

‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

JR Atkinson

Memeifying Marketing: Why Brands Have Embraced the Meme, Flooding Our Feeds With Cringe for the Sake of Being Memorable

Jesse Kessenheimer

Millennial house flippers on TikTok are determined to transform vintage homes into Hampton Inn lobbies and Gen Z are furious

JR Atkinson

Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

Ally Perry

‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson

‘The return of Vans Warped Tour, Y2K, and indie-sleaze’: How Millennial Nostalgia Has Become the Biggest Cash-Grab Since Student Loans

Jesse Kessenheimer