gen z

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Kids? In this economy?!: How dog parents achieve familial fulfillment despite being childfree, loving their furbabies as if they were human

Jesse Kessenheimer

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‘He's running for Gen Z president': Timothée Chalamet’s expert understanding of the internet has cemented him as Gen Z’s quintessential movie star

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‘Gaining 10 Aura Points vs. Losing 10 Pounds’: Why Millennials and Gen Z Have Ditched Antiquated New Year’s Resolutions to Prioritize Self-Improvement

Jesse Kessenheimer

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‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

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Memeifying Marketing: Why Brands Have Embraced the Meme, Flooding Our Feeds With Cringe for the Sake of Being Memorable

Jesse Kessenheimer

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Millennial house flippers on TikTok are determined to transform vintage homes into Hampton Inn lobbies and Gen Z are furious

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Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

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‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

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‘The return of Vans Warped Tour, Y2K, and indie-sleaze’: How Millennial Nostalgia Has Become the Biggest Cash-Grab Since Student Loans

Jesse Kessenheimer

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