viral videos

‘Help!’: We can’t get enough of AI videos showing women breaking glass bridges with rocks

Emmy Pratt

‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

‘Doomscrollers become self-aware’: Bait-and-switch video trend is hilariously shaming our time-wasting scrolling habits

Jesse Kessenheimer

‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

‘I’d be crazy not to do it again’: People actually bought tickets to Fyre Festival 2 in a race to the bottom of content creation clout

Remy Millisky

‘Heaven is a spotless kitchen with a perpetually restocked fridge’: In a chaotic world, cleaning videos give us a sense of control over our lives

JR Atkinson

'With Arms Wide Open': How Memes Resurrect Long-Lost Lore Through Nostalgification and Elevate Old Trends That Deserve an Encore

Jesse Kessenheimer

‘It’s easily digestible that way’: Why musicians are encouraging their songs to become TikTok punchlines

Remy Millisky

‘[I’m] not sleeping for 12 days’: How the dangerous chase to gain millions of followers is creating the internet’s extreme-stunt guinea pigs

Remy Millisky

Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

Jesse Kessenheimer

Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

Lana DeGaetano

How Hawk Tuah Brought The 2014 Meme Into 2024

Emmy Pratt