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‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

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‘Doomscrollers become self-aware’: Bait-and-switch video trend is hilariously shaming our time-wasting scrolling habits

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‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

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‘I’d be crazy not to do it again’: People actually bought tickets to Fyre Festival 2 in a race to the bottom of content creation clout

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‘Heaven is a spotless kitchen with a perpetually restocked fridge’: In a chaotic world, cleaning videos give us a sense of control over our lives

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'With Arms Wide Open': How Memes Resurrect Long-Lost Lore Through Nostalgification and Elevate Old Trends That Deserve an Encore

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‘It’s easily digestible that way’: Why musicians are encouraging their songs to become TikTok punchlines

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‘[I’m] not sleeping for 12 days’: How the dangerous chase to gain millions of followers is creating the internet’s extreme-stunt guinea pigs

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Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

Demure and Brat: Why Today's Society Bounces Back and Forth Between Extreme Aesthetics Online

Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

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How Hawk Tuah Brought The 2014 Meme Into 2024

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