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‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

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How Reality TV Becomes Dangerous and Creates Unsafe Dramatics That Turn Into Real Crises

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‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

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‘I’d be crazy not to do it again’: People actually bought tickets to Fyre Festival 2 in a race to the bottom of content creation clout

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Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

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‘Are the glory days of fandom culture behind us?’: Why weekly releases of TV shows are crucial to fostering deeper fandom connections

‘Are the glory days of fandom culture behind us?’: Why weekly releases of TV shows are crucial to fostering deeper fandom connections

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'I don't want to stoop to their level': How the social hierarchy of X allowed a menswear expert and a scholar to create a new kind of Twitter celebrity

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

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‘I felt so bad I cried and bought him’: How viral posts have become the hottest new marketing tool

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‘[I’m] not sleeping for 12 days’: How the dangerous chase to gain millions of followers is creating the internet’s extreme-stunt guinea pigs

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Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

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Demure and Brat: Why Today's Society Bounces Back and Forth Between Extreme Aesthetics Online

Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

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How Hawk Tuah Brought The 2014 Meme Into 2024

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