viral

TikTokers have Rebranded Mediation as a Trend That Puts Them in ‘Time Out’ and It Works

JR Atkinson

‘Time-Saving Hacks’ Actually Make Us Miss Out On What’s Important

JR Atkinson

Leave The Performative Males Alone

Emmy Pratt

‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

How Reality TV Becomes Dangerous and Creates Unsafe Dramatics That Turn Into Real Crises

Lana DeGaetano

‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

‘I’d be crazy not to do it again’: People actually bought tickets to Fyre Festival 2 in a race to the bottom of content creation clout

Remy Millisky

Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

JR Atkinson

‘Are the glory days of fandom culture behind us?’: Why weekly releases of TV shows are crucial to fostering deeper fandom connections

Bar Mor Hazut

'I don't want to stoop to their level': How the social hierarchy of X allowed a menswear expert and a scholar to create a new kind of Twitter celebrity

Ally Perry

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

Bar Mor Hazut

‘I felt so bad I cried and bought him’: How viral posts have become the hottest new marketing tool

Remy Millisky

‘[I’m] not sleeping for 12 days’: How the dangerous chase to gain millions of followers is creating the internet’s extreme-stunt guinea pigs

Remy Millisky

Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

Jesse Kessenheimer

Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

Lana DeGaetano

How Hawk Tuah Brought The 2014 Meme Into 2024

Emmy Pratt