trends

You Don't Miss 2016, You Miss the 2016 Internet

Ally Perry

‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

FOMO Frenzy: How gremlin-like ‘Labubu dolls’ became the new ‘Beanie Baby’

Jesse Kessenheimer

‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

Lana DeGaetano

How Jemima Kirke From ‘Girls’ Became the Face of Internet Nihilism Through a Meme

Lana DeGaetano

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

'The most unserious generation': The millennialfication of Gen Z and why Zoomers have always been millennial lite

Ally Perry

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Lana DeGaetano

From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet

Ally Perry

Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

Ally Perry

‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson

Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

Jesse Kessenheimer