trends

The Once Calming ASMR has Now Become a Parody of Itself

Ally Perry

‘I’m a real human, not an NPC’: Contemporary meme culture is plagued with main character-syndrome

Ally Perry

'You met me at a very Chinese time in my life': More than a meme, Chinese lifestyle trends are about wellness

Ally Perry

Gen Z’s Approach to Extremeness, like ‘Lifemaxxing,’ is Actually a Healthy Response to Overwhelming Societal Pressures

Jesse Kessenheimer

These ‘Cute’ and ‘Funny’ AI-Generated Surveillance Videos of Wildlife are Actually an Endangerment to Animals

Remy Millisky

New Trend Has Younger Generations Turning Off Their Cellphones to Get Their First Real Taste of Solitude

Jesse Kessenheimer

The ‘Broken Bone Theory’ Recycles Teen Angst So TikTokers Can Flaunt Their Inner Emo

Jesse Kessenheimer

Leave The Performative Males Alone

Emmy Pratt

Fight, Flight, or Freeze: Why the “Gen Z stare” isn’t bad customer service, it’s social evolution

Jesse Kessenheimer

You Don't Miss 2016, You Miss the 2016 Internet

Ally Perry

‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

FOMO Frenzy: How gremlin-like ‘Labubu dolls’ became the new ‘Beanie Baby’

Jesse Kessenheimer

‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

Lana DeGaetano

How Jemima Kirke From ‘Girls’ Became the Face of Internet Nihilism Through a Meme

Lana DeGaetano

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer