trends

New Trend Has Younger Generations Turning Off Their Cellphones to Get Their First Real Taste of Solitude

Jesse Kessenheimer

The ‘Broken Bone Theory’ Recycles Teen Angst So TikTokers Can Flaunt Their Inner Emo

Jesse Kessenheimer

Leave The Performative Males Alone

Emmy Pratt

Fight, Flight, or Freeze: Why the “Gen Z stare” isn’t bad customer service, it’s social evolution

Jesse Kessenheimer

You Don't Miss 2016, You Miss the 2016 Internet

Ally Perry

‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

FOMO Frenzy: How gremlin-like ‘Labubu dolls’ became the new ‘Beanie Baby’

Jesse Kessenheimer

‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

Lana DeGaetano

How Jemima Kirke From ‘Girls’ Became the Face of Internet Nihilism Through a Meme

Lana DeGaetano

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

'The most unserious generation': The millennialfication of Gen Z and why Zoomers have always been millennial lite

Ally Perry

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Lana DeGaetano

From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet

Ally Perry

Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

Ally Perry

‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson