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‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

Legend Has It: How ‘Dad Lore’ romanticizes the pursuit of daring adventures for the sake of legendary storytelling

Jesse Kessenheimer

FOMO Frenzy: How gremlin-like ‘Labubu dolls’ became the new ‘Beanie Baby’

Jesse Kessenheimer

How Reality TV Becomes Dangerous and Creates Unsafe Dramatics That Turn Into Real Crises

Lana DeGaetano

‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

Why ‘Main Character Syndrome’ is Inherently Toxic Despite ‘Delulu’ Influencers Claiming Otherwise

Jesse Kessenheimer

‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

Lana DeGaetano

How Jemima Kirke From ‘Girls’ Became the Face of Internet Nihilism Through a Meme

Lana DeGaetano

Consuming Consumerism: How trendy TikTok foods are actually gross, greedy, and anti-culinary

JR Atkinson

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Lana DeGaetano

Why Doomscrolling is a Necessary “Evil,” Providing the Backbone for Informed Adults Navigating an Increasingly Murky World of Excess Information

Jesse Kessenheimer

‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson

Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

Jesse Kessenheimer

Finding Community In Meaninglessness: How the mystery of 'Celebrity Number Six' captured the minds of the internet

JR Atkinson